Welcome to M&C Consulting International

Your trusted partner in international business.

About

M&C Consulting is a consulting firm specializing in supporting international development activities between Japan and France. It offers highly customized consulting services, primarily aimed at supporting Japanese companies entering the French market, as well as French companies expanding into Japan.

Its main areas of intervention are as follows:

Market research and market entry support (including, where applicable, competitive benchmarking analyses) and drafting of analytical reports in French, English and Japanese (formats and deliverables optimized according to client needs)
Strategic monitoring and tracking of market developments
Sectoral advice and goal-oriented advice and development of strategic and/or operational recommendations based on in-depth analyses, integrating the challenges of multicultural business environments
Support in implementing the recommendations, including design, deployment and monitoring of strategic partnerships, with end-to-end support.
Design and management of webmarketing and digital communication strategies
International projets management and coordination for corporate as well as institutional clients.
EU–Japan strategic interface for exploitation and sustainable innovation

Confidentiality and a relationship of trust:
M&C Consulting systematically enters into a non-disclosure agreement (NDA) with all of its clients and conducts its missions by placing information protection, confidentiality and reliability at the heart of its priorities.

Knowledge production and areas of expertise

Editorial contribution:

Beyond its consulting services, M&C Consulting actively contributes to disseminating its expertise through publications in specialized journals, professional media, and think tanks. The company pays particular attention to developing strategic dialogue between Europe and Japan, especially in the areas of energy and the energy transition.

References and long-term relationships:
All projects undertaken by M&C Consulting, including long-term assignments, are subject to continuous monitoring and updates. To date, the company has received numerous positive evaluations and recommendations from its clients.

Your Trusted Partner

At M&C Consulting, we turn ambition into achievement. Backed by proven international expertise, we craft bespoke solutions that power your global growth. With our dedication to excellence and a truly personal approach, we are more than a service provider — we are your partner in success.

Tailor-made Market research and Monitoring

In-depth analysis of target markets, supported by benchmarking and customized multilingual reports. Implementation of a monitoring system to ensure structured and continuous watch of your competitors', technological, and/or regulatory environment, enabling you to better anticipate key developments.

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Business consulting and Strategic Partnerships

We develop tailored strategic and/or operational recommendations based on prior actions and adapted to the (multi)cultural context. We can also support their implementation, notably by facilitating connections to help you establish successful partnerships. Our goal is to create lasting, mutually beneficial relationships that support your business and its international growth.

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Digital Strategies

From digital audits to actionable, data-driven recommendations and the development of evaluation and adjustment dashboards, we design tailored digital marketing and communication strategies for your business, along with their operational planning to ensure seamless implementation. Our innovative approach helps you achieve your growth and visibility objectives.

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Our Successes

Whether directly or indirectly, our leading clients and partners reflect our commitment to excellence and the success of our international projects, which have been renewed time and again over the years.

"I truly appreciated the dynamism, analytical and synthetic thinking, as well as the rigor demonstrated by M&C Consulting.int," – Manager of Network Trade System, subcontractor for JETRO and NEDO.

"Thank you very much for the quality of your support," – CEO of Oui Care

Examples of assignments

AI-based land and resource assessment (Japan / Europe)
Support provided to a company specializing in AI-driven geospatial analytics applied to soils, territories, and infrastructure:

• Analysis of land potential, environmental risks, and territorial performance based on satellite, climate, topographic, and socio-economic data
• Contribution to international business development and the structuring of partnerships in France and across Europe
• Identification of public and private stakeholders involved in spatial planning, infrastructure, energy, and environmental management
• Positioning of geospatial and space-derived data as decision-support tools for sustainable development and risk mitigation
(Context: spatial data, environmental observation, climate resilience, land-use planning)

Electric mobility & industrial ecosystem mapping (Japan / EU)
Support provided to an industrial company supplying components for electrical and electronic systems for mobility and energy applications:

• Mapping of the electric vehicle ecosystem in France and Europe, including:
o OEMs and Tier 1 and Tier 2 suppliers
o Power electronics, motors, battery systems
o R&D and innovation stakeholders
• Analysis of market trends, industrial strategies, and regulatory frameworks
• Identification of industrial and technological partnership opportunities
(Context: energy transition, electrification, industrial competitiveness)

Market assessment – advanced materials & clean technologies
Market study focusing on advanced aluminum molding technologies used in high-performance industrial and vacuum systems.

• Market analysis and development outlook
• Identification of key applications and emerging demand
• Competitive landscape analysis
(Context: clean industry, advanced manufacturing, energy systems)

Battery diagnostics, reuse, and recycling (France / Europe)
Support provided to a technology provider developing diagnostic systems for electric vehicle batteries:

• Market assessment covering:
o the used electric vehicle market
o battery reuse and recycling value chains
• Analysis of consumer and professional buyer motivations
• Mapping of key industrial and institutional stakeholders
• Partner identification and coordination
• Support for technical communication and market positioning
(Context: circular economy, battery lifecycle, sustainable mobility)

Market and system analysis – biomass and bioenergy in Africa
Delivery of a comprehensive market and system analysis of biomass and bioenergy value chains across several African regions, with a focus on decentralized energy solutions, energy autonomy, and sustainability risks.

The objectives were to assess:
• the technical, economic, and environmental feasibility of biomass-based energy systems;
• their contribution to local energy security and cost stability;
• potential risks related to resource availability, land use, and greenwashing.
(Context: circular and decentralized economy, biomass and bioenergy, greenwashing risk analysis)

Market development and partnerships – advanced fluid dynamics technologies
Support provided to an industrial technology provider specializing in advanced fluid dynamics and flow optimization solutions applied to the energy, industrial engineering, and environmental sectors.

• Execution of a market development and partnership mission in France and Europe
• Strategic mapping of industrial and technological partners within key clusters
• Identification of high-potential collaborators for commercial and technical cooperation
• Coordination of meetings and exchanges leading to structured dialogues across multiple European markets
• Analysis of the competitive landscape, regulatory and standards frameworks, and value chain stakeholders
• Contribution to establishing a credible presence in the European market and identifying concrete opportunities for collaboration and technology transfer
(Context: fluid engineering, energy efficiency, advanced industrial technologies)

Market analysis and localization strategy – thermal management components
Execution of an in-depth market analysis and localization strategy for a manufacturer of thermal management components, including advanced heat dissipation and cooling solutions, targeting France and European markets.

• Market sizing, demand trend analysis, and competitive benchmarking
• Sectoral focus on electronic cooling, industrial systems, and energy-intensive applications
• Analysis of potential customer segments and evaluation of distribution channels
• Review of regulatory frameworks and market access constraints
• Development of forward-looking insights and market entry scenarios
• Identification and qualification of industrial, commercial, and technical partners
• Strategic coordination of introductions and exchanges, strengthening understanding of European market dynamics and supporting informed decision-making on localization and commercial engagement
(Context: thermal management, power electronics, industry and energy)

Etc.

Market research, including benchmarking if required, and report writing in French, English, and Japanese, formatted upon request:

A thorough analysis of your target markets, supported by competitive comparisons and tailored multilingual reports.

Identification of opportunities, threats, industry trends, and consumer behaviors in target markets.
Benchmarking to position your offer or service in relation to direct and indirect competitors.
Creation of clear, structured, and customized reports (summaries, infographics, interactive tables, etc.).
Professional writing in French, English, and Japanese, adapted to the target language and culture.
Custom formatting of reports according to your company's or partners’ standards and specifications.
Consideration of multicultural contexts to enhance the strategic recommendations.

Strategic monitoring setup:

An organized and continuous monitoring of your competitive, technological, or regulatory environment to anticipate key developments.

Definition of relevant monitoring themes based on your objectives (market, innovation, competition, regulations...).
Selection and configuration of reliable sources (databases, networks, specialized media, etc.).
Analysis of weak and emerging signals to support strategic thinking.
Delivery of regular summaries (weekly, monthly…) or real-time alerts.
Integration of dashboards or customized briefs adapted to user profiles.
Adaptation of monitoring to linguistic and cultural contexts (e.g., Japan, Europe, North America...).

Targeted consulting: including strategic and/or operational recommendations based on prior actions and tailored to (multi)cultural contexts

Concrete, contextualized recommendations to support your decision-making at all levels.

In-depth analysis of collected data (market research, monitoring, internal audits).
Tailor-made strategic (positioning, vision) and/or operational (tactics, resources) recommendations.
Consideration of the cultural, economic, and organizational specificities of your target markets.
Proposal of multiple action scenarios with risk-benefit assessments.
Intercultural communication advice, particularly for Asian and Western markets.
Support in decision-making processes, including collaborative or steering committee contexts.

Turning strategic recommendations into tangible results through hands-on support and expert execution:

Establishment and management of strategic partnerships, from setup to follow-up.
Targeted identification, qualification, and connection with relevant partners — institutional, commercial, technological, and more.
Negotiation and formalization of agreements or collaborations aligned with your best interests.
Coordination of implementation stages, including roadmap design, scheduling, and resource planning.
Ongoing partnership monitoring, with performance analysis and adjustments as needed.
Intercultural relationship management to ensure smooth collaboration and mutual understanding.
Structured reporting on progress and measurable outcomes.

Definition and management of digital marketing and communication projects:

Comprehensive management of your digital projects from strategy to execution, focused on consistency and performance.

Diagnostic and definition of marketing and communication objectives (awareness, engagement, conversion…).
Development or refinement of your digital strategy (content, channels, tone, target audience).
Project management: coordination of internal/external teams, timelines, and budgets.
Creation of content tailored to each platform (website, social media, newsletters…).
Implementation of performance tracking tools (KPIs, analytics, reporting).
Continuous optimization based on feedback, market trends, and technological innovation.

Coordination of complex international initiatives involving institutional and private partners in bipartisan and multipartisan contexts:

Facilitating the exchange of technologies and know-how, ensuring strategic, legal, cultural and operational alignment between stakeholders.
Steering and managing international projects of short, medium and long term, from the scoping phase to deployment and performance monitoring.
International development of activities (local establishments, distribution partnerships, opening of new export areas), integrating commercial, regulatory and geopolitical issues.
Central interface between multicultural teams, executive management and external partners to secure decision-making, governance and the creation of sustainable value.

Editorial Collaboration

Freelance Journalist – Enerpresse, Le Moniteur Group – Infopro Digital
Contributor to the Focus section, Japan correspondent: writing of technical analyses, strategic issue briefs, and daily monitoring of the French and Japanese energy markets. Also responsible for interviews and coverage of major developments in the sector.

Freelance Translator and Journalist – Courrier International / Chunichi Shimbun...
Translation and writing of socio-economic articles from Japanese to French; newswire selection (AFP/Reuters); synthesis of the French press for a Japanese readership; research and documentation for Japanese-language articles; interpretation during press conferences (OECD, etc.).

Internal publications and infographics in the energy sector, notably for NEDO (Japan's New Energy and Industrial Technology Development Organization) and high-tech startups (including content aimed at French businesses):
Market overview of hydrogen in France and Europe; decarbonization trends in Japan; sustainable mobility outlook in France (1994 and 2022); market study on EV charging diagnostic tools; offshore wind power market in Japan; New technologies, environmental, economical, geopolitical and ethical propects or Natural Hydrogen in Japan and Europe (ongoing), etc.